Argraff Design

Marketing Plans

To ensure that your message is being seen in the right place at the right time and at the right cost, Argraff Design provides complete and comprehensive media services.

When beginning with a new client, our first step is to discuss the marketing goals and fill out a media questionnaire. This questionnaire helps establish historical advertising efforts, target audience, geography, seasonality, promotional events, etc. Once this is completed, we can begin the planning and research process to develop the most effective media plan to achieve the goals set by you.

The media planning process involves in-depth, upfront media analyses. Major emphasis is placed upon finding unique media opportunities and negotiating rates to provide clients with cost effective media solutions.

Upon completion of the media research, when the recommended media mix has been determined, the Media Plan is written. The major components of the Media Plan include:

• Marketing Strategy
  • Marketing Position
  • Market Analysis
  • Target Audience
  • Media Objectives
• Media Plan
  • Media Overview
  • Media Selection and Rationale
  • Recommended Schedule
• Recommended Media Schedule and Flowchart
• Budget Analysis
  • Media Budget Allocation
  • Media Budget Allocation Graphical Chart
• Demographic Background Information

Media Negotiation & Ad Placement

After the recommended media plan has been presented, our clients are then given the choice as to whether or not they would like Argraff to negotiate and place the media schedule.

Argraff negotiates not just ad prices but also for placement, color options, time frames, etc. For the past ten years, Argraff Design’s associates have worked with local and regional media reps in over 150 spot markets and over that time, we have developed strong personal and professional relationships with the people who represent them. These people are not our adversaries – they are an extension of our marketing power and we utilize them to achieve the best campaign and results for our clients as possible. Since we treat these people with professional respect and provide them with the information they need to do their job, Argraff in turn gets the consideration we need to execute the goals that we have set for our clients.